1. Google Analytics 4 (GA4)
Purpose: Website traffic, user behavior, and conversion tracking.
Why it’s a must:
- Offers AI-driven insights and predictive analytics.
- Integrates seamlessly with Google Ads and Search Console.
- Helps you understand where your leads are coming from and what’s driving ROI.
Bonus tip: Use “Exploration Reports” to discover new audience patterns.
2. Canva
Purpose: Designing social media creatives, ads, presentations, and branding assets.
Why it’s a must:
- Huge library of templates optimized for every platform.
- AI features like Magic Resize and Magic Write for content generation.
- Ideal for quick, professional-level visuals without a designer.
3. Notion
Purpose: Planning, content calendars, project management, and client organization.
Why it’s a must:
- Free for individuals with robust collaboration tools.
- Integrates docs, tasks, and CRM-style dashboards in one place.
- Great for managing campaigns, tracking KPIs, and brainstorming content ideas.
4. SEMrush (Free Version) / Ubersuggest
Purpose: SEO research, keyword tracking, and competitor analysis.
Why it’s a must:
- Helps you identify trending keywords and optimize your content strategy.
- Offers domain overview and backlinks data even in the free plan.
- Essential for staying ahead of competitors in search results.
5. Meta Business Suite (Facebook & Instagram)
Purpose: Scheduling, managing ads, and analyzing engagement.
Why it’s a must:
- Central hub for managing all Facebook and Instagram activities.
- Offers detailed audience insights and post-performance analytics.
- Completely free and powerful for organic + paid social campaigns.